Robinhood’s New “Multiple Accounts” Feature Draws Praise and Criticism from Traders

Robinhood has unveiled a new tool aimed at giving investors more flexibility in managing their portfolios.

The feature, called “Multiple Accounts,” allows users to separate holdings into distinct buckets – such as long-term Bitcoin positions, short-term equity trades, or even themed accounts focused on areas like artificial intelligence. According to the company, the update is designed to bring greater organization and control to both stock and crypto investing.

Brandt’s Skepticism

The rollout, however, was met with sharp commentary from veteran trader Peter Brandt. Responding with sarcasm, Brandt suggested that the feature could become more of a social media gimmick than a serious investing aid. His concern lies in how traders might exploit the tool online – selectively highlighting winning accounts while quietly ignoring losses, thereby giving their followers a misleading impression of success.

The Social Media Trap

Brandt’s warning reflects a broader issue plaguing online trading culture. Screenshots of profitable accounts already flood platforms like X and YouTube, often without full transparency on losing trades. With Robinhood’s new system, critics argue it could become even easier for influencers to curate results, fueling unrealistic expectations among novice investors.

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A Double-Edged Sword

For disciplined users, “Multiple Accounts” may prove valuable by separating strategies based on risk tolerance or investment horizon. Yet, Brandt’s critique underscores a recurring theme in retail trading: technology can empower investors, but it can just as easily magnify risky behavior. The update highlights an ongoing tension between innovation, responsibility, and the role of social media in shaping modern investing.