Walmart-Backed OnePay Adds New Tokens to Attract Mainstream Users

Walmart-backed OnePay expands its crypto offerings with Solana, Polygon, and more, targeting new users through a WeChat-style super-app approach.

According to information from Cointelegraph, the Walmart-backed fintech platform OnePay is accelerating its entry into the crypto sector by adding new tokens in an effort to attract users who are just beginning to explore digital assets.

Selection Over Speculation

After an initial launch featuring Bitcoin and Ethereum, the platform now includes assets such as Solana, Polygon, Arbitrum, Cardano, and Sui.

According to OnePay management, the strategy is not focused on “chasing trends,” but rather on carefully selected assets with real-world utility, liquidity, and regulatory clarity. This approach aims to build trust among users who are new to the crypto space.

A Super-App as the Next Step

OnePay is positioning itself as the American equivalent of WeChat—a platform that consolidates banking services, payments, lending, and digital assets into a single application.

Crypto functionality is integrated directly into this ecosystem, allowing users to buy, store, and use assets in daily transactions, including purchases within the Walmart network.

The Race Accelerates

OnePay is not the only player with such ambitions. Coinbase is also developing its own super-app platform, combining payments, cards, and crypto services, while the Japanese Startale Group is investing in similar infrastructure.

Regulatory support is also strengthening. The Chairman of the Securities and Exchange Commission (SEC) has signaled a readiness to create a framework that allows such platforms to bundle multiple financial services under a single license.

Crypto for the Mass Consumer

OnePay’s focus on “new-to-crypto” users highlights a broader trend: the shift of digital assets from a niche investment tool to an everyday financial service.

Instead of competing through complex DeFi products or high yields, the company is betting on convenience, integration, and accessibility—factors that could prove decisive for the next wave of mass adoption.

Ultimately, OnePay’s strategy reflects a shift in the industry: crypto is no longer being sold as an opportunity for quick profits, but as a component of integrated digital banking.

In an environment of tightening regulations and increasing identification requirements, interest in alternative platforms remains resilient among a segment of crypto users. You can read more on this topic in the analysis “The Best No-KYC Crypto Exchanges in 2026,” which examines the opportunities and risks facing this market segment.