Coinbase Unveils Bitcoin Rewards Credit Card Backed by USDC

Coinbase launches the Coinbase One Card on the Amex network, offering up to 4% Bitcoin rewards and USDC-backed credit lines for US subscribers.

Developed in partnership with Cardless, this latest product marks another move by the crypto exchange to weave digital assets into everyday financial services.

The new Coinbase One Card targets users with significant crypto holdings who might struggle to access traditional credit. Rather than relying strictly on credit scores, customers can set aside a portion of their USDC as collateral to determine their credit limit.

A standout feature of this product is that the collateralized funds continue to generate yield while securing the credit line. Coinbase aims to provide a competitive alternative to traditional secured credit products, where pledged assets typically sit idle.

Bitcoin Rewards and Coinbase Integration

The card operates on the American Express network and is issued by First Electronic Bank. Product management, applications, and customer service are fully integrated within the Coinbase mobile app.

The company is incentivizing usage through a Bitcoin rewards program. Users can earn up to 4% back in BTC on purchases, with the specific percentage determined by the total assets held on the platform.

Coinbase designed the product to consolidate investing, payments, and credit services into a single ecosystem, removing the need for clients to move funds to external financial institutions.

The Crypto Industry’s Search for Growth

The debut of the Coinbase One Card arrives as crypto firms aggressively push into traditional finance. Following the success of spot ETFs and rising institutional adoption, the industry is seeking new ways to make digital assets a staple of daily consumer habits.

Coinbase views stablecoins as the primary bridge between the crypto sector and traditional banking. Using USDC as collateral allows clients to maintain their digital asset exposure without being forced to sell positions when they need liquidity.

The card is available exclusively to Coinbase One subscribers in the United States and remains subject to standard eligibility checks.

Analysts view the product as a critical test of whether crypto-collateralized credit solutions can gain traction within the mainstream financial sector.

For Coinbase, the initiative is another step toward building an all-encompassing financial platform where crypto assets serve as more than just an investment tool—acting instead as the foundation for payments, savings, and lending.