Binance Cracks Down on Employee Token Activity After Community Coin Frenzy

Binance’s new co-CEO, He Yi, has moved to settle growing confusion around a surge of community-created tokens that reference Binance tweets, memes, or employee remarks.

Her statement makes one point unmistakably clear: Binance staff are not allowed to participate in any coin creation, promotion, or support – and the company has no connection to tokens launched by outsiders who use Binance content as inspiration.

He Yi explained that Binance employees face an absolute ban on involvement with token projects, regardless of the market environment or the nature of community activity. She noted that while Binance’s official social channels will continue posting freely in their usual style, employees cannot use those posts as justification to help, endorse, or hint at support for any token.

The message comes after creators began issuing coins tied to snippets of Binance commentary – including official tweets and quotes from public statements. He Yi stressed that none of these tokens should be viewed as connected to Binance in any way. The company cannot halt communication simply because some individuals try to spin ordinary posts into unofficial token promotions.

She also addressed misunderstandings surrounding earlier comments in which she encouraged staff to “innovate.” That encouragement, she said, applied strictly to internal work processes, not to token experimentation. Her position is unchanged: no employee may participate in token issuance, and Binance will not endorse community coins themed around its communications.

He Yi closed with a familiar reminder to investors: community-launched tokens referencing Binance-related content are entirely unofficial, carry ordinary risk, and should be approached with independent due diligence rather than assumptions of corporate involvement.