Former President Donald Trump has launched a new cryptocurrency venture called World Liberty Financial, aiming to reshape the digital currency world ahead of the 2024 presidential election.
Trump, along with his sons Barron, Eric, and Donald Trump Jr., unveiled the project during a livestream on X Spaces (formerly Twitter Spaces) on Monday.
World Liberty Financial focuses on promoting stablecoins, with a new digital currency called $WLFI set to be sold to the public. Despite previously criticizing cryptocurrencies, Trump has become an advocate on the campaign trail, speaking at industry events and gaining support from crypto executives.
In August, Trump announced another crypto platform, “The DeFiant Ones,” designed to challenge traditional banking systems.
However, the venture has faced issues, including accusations of missteps from Trump’s crypto allies, hacking incidents, and ties to a blockchain company that suffered security breaches.
World Liberty Financial plans to raise $540 million through a token sale, though concerns have arisen about 70% of the tokens being reserved for insiders.
The first week of July brings several important developments in the United States that could influence both traditional markets and the cryptocurrency sector.
Ric Edelman, one of the most influential voices in personal finance, has radically revised his stance on crypto allocation. After years of cautious optimism, he now believes that digital assets deserve a far larger share in investment portfolios than ever before.
In the case involving Terraform Labs and its co-founder Do Hyeong Kwon, the defense has asked the Federal Court for the Southern District of New York to extend the deadline for pretrial filings by two weeks, pushing it beyond the original date of July 1, 2025.
Coinbase has emerged as the best-performing stock in the S&P 500 for June, climbing 43% amid a surge of bullish momentum driven by regulatory clarity, product innovation, and deeper institutional interest in crypto.