Strategy Inc. Expands Bitcoin Holdings with $51.4M Purchase

Strategy Inc. (formerly MicroStrategy) has once again increased its Bitcoin treasury, according to filings with the U.S. Securities and Exchange Commission (SEC).

The company disclosed it acquired 430 BTC for approximately $51.4 million, paying an average of $119,666 per coin. This latest move lifts Strategy’s total Bitcoin reserves to 629,376 BTC, worth nearly $74 billion at current market prices. The firm’s overall average purchase price stands at $73,320 per BTC, amounting to a total spend of about $46.15 billion since it began accumulating the asset.

Strong Year-to-Date Performance

Despite market volatility, Strategy has booked impressive gains on its holdings. As of mid-August 2025, the company reported a 25.1% year-to-date yield on its Bitcoin strategy, underscoring its conviction that the digital asset remains a superior long-term store of value.

This purchase comes at a time when Bitcoin trades near $119,000, down slightly from recent highs but still well above Strategy’s average cost basis. The company has maintained a consistent approach of using both surplus cash and debt offerings to expand its Bitcoin exposure.

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Market Impact

Strategy’s accumulation adds to institutional momentum around Bitcoin, particularly as spot ETFs and corporate balance sheets continue integrating the asset. The firm remains the single largest corporate Bitcoin holder worldwide, dwarfing competitors and reinforcing its image as a de facto Bitcoin proxy stock.
Traders often view Strategy’s purchases as a vote of confidence in Bitcoin’s long-term trajectory, with its filings frequently sparking renewed investor interest during periods of market consolidation.