Strategy Buys 4,225 more Bitcoin, Pushing Holdings to 601,550 BTC 

Bitcoin treasury firm Strategy—formerly known as MicroStrategy—has expanded its already-massive BTC holdings with a fresh $472.5 million acquisition.

The company added 4,225 BTC between July 7 and July 13 at an average price of $111,827 per coin, according to a July 14 Form 8-K filing with the U.S. Securities and Exchange Commission.

This latest purchase brings Strategy’s total Bitcoin stash to 601,550 BTC, acquired for approximately $42.87 billion at an average cost of $71,268 per Bitcoin. At current prices above $121,000, the firm now holds more than $73 billion in Bitcoin—representing over $30 billion in unrealized gains.

Strategy controls nearly 3% of all Bitcoin

With 601,550 BTC under its control, Strategy holds more than 2.8% of Bitcoin’s fixed 21 million supply, further cementing its position as the world’s largest publicly traded corporate holder of the cryptocurrency. The announcement was accompanied by a bold claim of achieving a 20.2% BTC yield year-to-date in 2025, a metric reflecting Bitcoin-denominated capital efficiency or appreciation.

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Michael Saylor, Strategy’s co-founder and executive chairman, confirmed the purchase and BTC yield milestone via social media, stating that the company’s treasury strategy continues to outperform amid institutional demand and a strengthening macro outlook for Bitcoin.

Regulatory clarity boosts confidence

The move follows a broader wave of institutional buying and spot ETF inflows in the U.S., fueled by improving regulatory clarity. The firm’s 8-K filing reaffirmed its continued listing on Nasdaq under the tickers $MSTR, $STRK, $STRF, and $STRD, signaling its intent to maintain multiple stock classes, including preferred shares.

Strategy’s aggressive BTC accumulation strategy appears to be paying off. As Bitcoin flirts with all-time highs, eyes now turn to whether other corporates and sovereign entities will follow in building BTC reserves—and how this concentration of holdings might impact Bitcoin’s long-term supply dynamics.