Rumble Strengthens Creator Revenue with Bitcoin and Tether Support

Rumble, the video-sharing platform that has carved a niche as a YouTube alternative, is moving forward with plans to allow users to send Bitcoin tips to creators.

The company’s CEO, Chris Pavloski, revealed the initiative at the Plan B Forum in Lugano, Switzerland, noting that the feature is currently in a testing phase and is expected to be fully operational by December.

To facilitate this, Rumble is collaborating with Tether, the stablecoin issuer and a significant investor in the platform. Tether’s CEO, Paolo Ardoino, highlighted the potential impact, pointing out that this could bring crypto adoption to Rumble’s sizable user base of around 51 million active accounts, a slight decline from 59 million earlier this year. “This is a major step toward empowering creators with alternative payment methods, including Bitcoin and stablecoins,” Ardoino said.

Rumble has steadily been embracing cryptocurrency as part of its strategy. Last year, the company announced a Bitcoin treasury plan, setting aside up to $20 million in cash reserves for BTC purchases. By March, the platform had invested $17.1 million in Bitcoin, and by the end of Q2, it held roughly $25 million in digital assets.

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Beyond tipping, Rumble is also partnering with crypto payments provider MoonPay to develop its own digital wallet. The goal is to give creators a seamless way to manage and receive crypto earnings, adding another layer of independence and financial security.

The platform’s pro-creator and anti-censorship positioning, combined with its growing crypto initiatives, underscores Rumble’s focus on providing alternative revenue streams for content creators. Shares in the company have been volatile, closing at $7.14 on Friday, down more than 45% year-to-date, yet the integration of crypto payments could attract new engagement and usage.