Robinhood Users Can Now Buy BNB – Could This Spark a Major Rally

Trading platform Robinhood has broadened its crypto lineup by introducing support for Binance’s native asset, BNB, giving its 27 million funded users access to the fourth-largest cryptocurrency by market value.

The move comes as BNB continues an impressive rally that began earlier this year. After trading near $500 in February, the token surged to a record high above $1,350 before stabilizing around $1,070, placing its total market capitalization just shy of $150 billion.

Robinhood’s listing follows Coinbase’s recent inclusion of BNB on its roadmap, signaling that major U.S. exchanges are increasingly open to embracing assets tied to Binance’s ecosystem – once considered off-limits due to regulatory concerns.

The latest rally, dubbed “BNB Season” among traders, was driven by soaring onchain activity, including record traffic on PancakeSwap and a wave of speculative memecoin trading that attracted over 100,000 participants.

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With roughly $8.6 billion in crypto volume processed in August alone, Robinhood continues to rely on digital asset trading as a significant contributor to its revenue. The company has also been ramping up efforts in tokenization and prediction markets as part of its long-term growth strategy.

“Tokenization is like a freight train – it can’t be stopped,” CEO Vlad Tenev said earlier this month, underscoring the firm’s belief that blockchain-based assets will play a defining role in future financial markets.

Since debuting Bitcoin and Ether trading in 2018, Robinhood has steadily expanded its crypto offerings to more than 40 digital assets across its app and international exchange – a lineup that now includes BNB.