Grant Cardone is adding an entirely new layer to his real-estate empire: a war chest of Bitcoin big enough to rival small hedge funds.
Cardone Capital, already managing more than $5 billion in apartment complexes and office space, disclosed plans to purchase up to 3,000 additional BTC—roughly $300 million at today’s prices. The firm already holds a nine-figure Bitcoin position valued near $100 million; the latest buying spree would lift that stash past $400 million before year-end.
Cardone’s pitch is simple: pair the predictable rental income of bricks-and-mortar properties with the asymmetric upside of the world’s best-known digital asset. His firm owns more than 14,000 rental units and half a million square feet of offices, so the cash flow is there. Now the entrepreneur wants that river of rent to fund an ever-growing BTC reserve—turning depreciating dollars into a store of value he believes will compound far faster than real estate appreciation alone.
The blueprint is already live in the newly formed 10X Miami River Bitcoin Fund. The vehicle holds a 346-unit waterfront complex in Florida plus $15 million in Bitcoin, and a slice of monthly rent is automatically swapped into more BTC. It’s the firm’s fourth hybrid fund marrying property and crypto, a concept Cardone credits to his brother, who once remarked that recycling rent into Bitcoin could have multiplied $160 million into $3 billion had they started years earlier.
Whether that hindsight math holds up, Cardone’s latest move underscores a broader trend: traditional asset managers are no longer flirting with digital currency—they’re actively folding it into core strategy. For investors who want both steady yield and a shot at exponential gains, Cardone is betting the real-estate-plus-Bitcoin cocktail will prove hard to ignore.
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