Prenetics Bets on Bitcoin, Builds $26M Reserve Position
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Consumer health company Prenetics Global Limited (NASDAQ: PRE) has quietly joined the ranks of corporations adding Bitcoin to their balance sheets, a move that sets it apart from peers in its sector.
The company first entered the market in June 2025, spending $20 million to secure just under 190 BTC at a cost basis of roughly $106,700 per coin. Instead of making occasional large purchases, Prenetics adopted a steady accumulation strategy: acquiring one Bitcoin per day using excess cash generated from its operations.
By early September, the approach had boosted its holdings to 228 BTC, worth about $26 million with Bitcoin trading near $115,000. That leaves the firm sitting on an unrealized profit of around $1.6 million, translating to an annualized gain of roughly 30% since the program began.
Executives describe Bitcoin as a hedge and store of value that operates outside the swings of traditional financial markets. They also emphasized that purchases are funded entirely from surplus liquidity, ensuring that operational needs remain insulated from the strategy.
Looking ahead, Prenetics says the daily-buy program will run through the rest of 2025, with scope to increase allocations in 2026 if cash flows continue to grow. The company’s foray signals that crypto is beginning to find a place even in industries far removed from technology or finance, hinting at a broader shift in how firms may think about treasury management.
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