Metaplanet Adds $92.5M in Bitcoin, Surpasses 17,000 BTC Holdings

Metaplanet Inc., a Tokyo-listed company, has just added 780 more Bitcoin to its treasury. The purchase, announced on July 28, cost around ¥13.666 billion or $92.5 million, with an average price of $118,622 per BTC.

With this latest acquisition, Metaplanet now holds 17,132 BTC, worth about $2 billion at current market prices. The company’s CEO, Simon Gerovich, confirmed on X that the firm’s average Bitcoin purchase price is now $101,030.

This aggressive buying strategy makes Metaplanet one of the top corporate holders of Bitcoin worldwide. The move also signals the company’s strong belief in Bitcoin as a long-term store of value.

To track the performance of its Bitcoin strategy, Metaplanet uses a metric called BTC Yield. This measures how fast its Bitcoin holdings are growing relative to its total number of shares. The firm reported a BTC Yield of 22.5% for the current quarter, down from a high of 309.8% in late 2024.

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Metaplanet’s growing Bitcoin treasury is seen by many as Japan’s version of MicroStrategy—the U.S. company known for pioneering Bitcoin as a corporate reserve asset.

In a time of rising debt and currency risk, Metaplanet’s move reflects a shift in how companies manage their balance sheets. Instead of holding cash, they’re turning to Bitcoin.

This latest buy shows that Metaplanet is doubling down on its crypto strategy, even as markets remain volatile.