Grayscale and Franklin Templeton Ignite XRP ETF Momentum

XRP gained major institutional momentum this week as Grayscale and Franklin Templeton both launched new spot XRP exchange-traded funds on NYSE Arca, expanding traditional-market access to the fourth-largest cryptocurrency.

Grayscale converted its long-running private XRP trust into the GXRP ETF, giving investors regulated, direct-price exposure without needing crypto wallets or exchanges. Krista Lynch, the firm’s senior vice president of ETF Capital Markets, called the launch another step toward broadening access to the XRP ecosystem.

Franklin Templeton, which manages more than $1.5 trillion, introduced its own fund under the ticker XRPZ. Digital assets head Roger Bayston highlighted XRP’s role in powering decentralized networks and supporting global payment infrastructure. The firm said its growing suite of crypto ETFs reflects its commitment to offering institutional-grade digital-asset products.

These launches join earlier XRP offerings from Canary Capital and REX Shares, signaling a rising appetite for regulated altcoin exposure. XRP’s utility – enabling fast, low-cost international transfers – continues to draw investor interest despite years of legal turbulence. That period largely ended this year after Ripple and the U.S. Securities and Exchange Commission dropped their remaining appeals. Under the second Trump administration, the SEC has shifted to a more collaborative stance through roundtables, updated guidance, and reduced enforcement pressure.

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For Grayscale, GXRP adds to a growing list of converted spot products that includes funds for Bitcoin, Ethereum, Solana, and Dogecoin. The firm recently filed to go public under the ticker GRAY, estimating a $365 billion market opportunity across its crypto investment lineup.
Franklin Templeton’s XRPZ launch strengthens its position in the digital-asset ETF market, complementing its existing Bitcoin and Ethereum products.

Together, the simultaneous launches by two major asset managers mark a milestone for XRP’s integration into mainstream finance – and signal that institutional demand for diversified crypto exposure is accelerating.