Esports Giant Moves Into Bitcoin Mining

The parent company behind the iconic esports brand Ninjas in Pyjamas (NIP) is taking a sharp turn into the world of Bitcoin mining, signaling a significant evolution from pure entertainment to digital infrastructure.

NIP Group has launched a new division dedicated to crypto mining operations, aiming to produce 60 BTC per month—roughly $6.5 million in gross revenue at current market prices. This is backed by a substantial investment in mining hardware with 3.11 exahash per second (EH/s) of computational power. Net profits will depend on operational expenses, including electricity and maintenance.

The initiative is being overseen by the newly formed Digital Computing Division, which will also be responsible for long-term strategy and future mining investments. Although the company has not yet revealed whether it plans to hold or liquidate its mined Bitcoin, the move suggests a growing interest in blockchain-based value generation beyond traditional esports.

From Gaming to Infrastructure

NIP Group’s co-founder and co-CEO Hicham Chahine described the pivot as a deliberate step toward diversification following the company’s public listing in 2024. According to Chahine, Bitcoin mining offers a “related and innovative” opportunity that complements the company’s digital-first identity.

“We’re building operational muscle and investing in raw computing power,” Chahine said in a post, stressing that NIP is “no longer just a gaming company.” Instead, the firm now sees itself as a hybrid between entertainment and digital infrastructure.

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Market Reacts Cautiously

Despite the ambitious outlook, investor response has been tepid. After the mining announcement, NIP Group’s stock has fallen with more than 15%

NIP Group’s latest venture highlights a broader industry trend—where content-focused brands are beginning to see digital asset management and blockchain infrastructure as growth frontiers.