Crypto.com’s Latest Power Play: Jumping Into Prediction Markets

Crypto.com’s U.S. affiliate is pushing deeper into prediction markets through a new partnership with social gaming app MyPrize, allowing users to wager on events spanning sports, politics, and crypto trends directly within the app.

The deal gives MyPrize’s more than one million global players access to event contracts offered by Crypto.com’s North American Derivatives Exchange (Nadex) – one of the few platforms licensed by the CFTC to operate regulated event-based markets in the U.S.

Although financial terms weren’t disclosed, such partnerships typically share a portion of trading fees between both parties.
Crypto.com’s managing director Travis McGhee described the collaboration as part of a broader trend blurring the lines between finance, crypto, and entertainment, saying it represents “the next phase in how markets and live social platforms converge.”

MyPrize, known for its free-to-play sweepstakes casino, lets users redeem winnings for real money once eligibility requirements are met. By integrating Crypto.com’s prediction tools, it transforms from a casual gaming app into a social-finance hybrid, where speculation meets entertainment.

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Prediction markets have exploded in recent months, with weekly trading volumes surpassing $2 billion on leaders Kalshi and Polymarket. The space is also drawing attention from mainstream players: Robinhood launched themed markets with Kalshi, and FanDuel struck a deal with CME Group to debut its own prediction platform.

Crypto.com began offering event contracts in late 2024 under Nadex’s Designated Contract Market license, putting it ahead of many crypto rivals in regulatory compliance. Its latest partnership with MyPrize shows how regulated prediction trading is rapidly entering the social gaming mainstream – one user base at a time.