Bitcoin giant Strategy has added another 4,980 BTC to its reserves in a purchase worth approximately $531.9 million, according to Executive Chairman Michael Saylor.
The acquisition was made at an average price of $106,801 per BTC, further reinforcing the company’s aggressive long-term strategy.
As of June 29, 2025, Strategy now holds a total of 597,325 BTC, acquired at a combined cost of roughly $42.4 billion, averaging $70,982 per coin. This makes Strategy by far the largest corporate holder of Bitcoin, outpacing all other public companies in both volume and market value.
The latest figures also show that Strategy has achieved a Bitcoin yield of 19.7% year-to-date in 2025, signaling that its accumulation strategy continues to outperform traditional treasury models. Saylor’s post, accompanied by a graphic featuring a gold-and-black digital theme, reinforced the company’s commitment to Bitcoin as a core asset.
This recent purchase comes as Bitcoin remains above the $100,000 threshold, supported by rising institutional interest and increasing adoption of Bitcoin ETFs. While many companies remain cautious, Strategy continues to lean into its high-conviction BTC play, viewing it not just as a hedge, but as a primary corporate asset.
The company’s consistent and sizable purchases throughout each quarter in 2024 and 2025 have helped cement its image as the definitive institutional face of Bitcoin. With nearly 600,000 BTC on its balance sheet, Strategy controls roughly 2.8% of the total Bitcoin supply.
As the market eyes further institutional moves, Strategy’s accumulation model offers a case study in aggressive, conviction-based treasury allocation. With yield outperforming and price momentum sustained, Saylor’s company remains firmly committed to Bitcoin—both as a belief and a balance sheet bet.
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