EasyJet Parent Company Launches App to Simplify Retail Bitcoin Investing

EasyGroup, the parent company of easyJet and easyHotel, is entering the digital asset market with the launch of easyBitcoin.app, a mobile platform built in partnership with Uphold to make Bitcoin investing more accessible.

The debut comes as Bitcoin trades near record highs, with prices around $112,650 at publication time. Surveys show retail confidence in Bitcoin is strengthening, though many still find trading too complicated. A study commissioned by Uphold found that 88% of U.S. respondents expect Bitcoin to grow their wealth over the next decade, with 39% ranking it among their top three investment, just behind real estate and ahead of gold. Nearly half, however, said the process feels too complex.

Incentives for New Investors

To lower barriers, easyBitcoin will offer:

• A 1% welcome bonus on recurring purchases
• 2% annual rewards for long-term Bitcoin holders
• 4.5% APY on USD balances, paid in Bitcoin, with deposits insured up to $2.5 million by the FDIC

“Investing in bitcoin has felt like an exclusive club, out of reach for the general public with very high transaction costs,” said Stelios Haji-Ioannou, founder of easyGroup. “With easyBitcoin, we want to change that.”

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Global Rollout Ahead

easyBitcoin is initially targeting U.S. customers, but a U.K. version of the app is scheduled to launch later this year, underscoring easyGroup’s intent to expand its consumer-focused brand into crypto markets globally.

By leveraging its household-name reputation and Uphold’s infrastructure, easyGroup is positioning easyBitcoin as a gateway for mainstream adoption, bringing Bitcoin investing to everyday retail customers at a moment of growing enthusiasm for digital assets.

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