Binance Launches OpenEden (EDEN) via 47th HODLer Airdrop, Trading Starts Sept. 30

Binance has revealed its latest HODLer Airdrops project, introducing OpenEden (EDEN), a real-world asset (RWA) platform designed to bridge traditional finance with decentralized finance (DeFi).

This marks the 47th token to debut through the exchange’s retroactive rewards program.

Users who subscribed BNB to Simple Earn (Flexible/Locked) or On-Chain Yields between September 23 and September 25 qualified for EDEN token rewards. According to Binance, the airdrop distribution details will be published within 24 hours, with tokens credited to eligible users’ spot accounts at least an hour before trading begins.

Spot trading for EDEN is scheduled to go live on September 30 at 11:00 (UTC) against USDT, USDC, BNB, FDUSD, and TRY pairs. The exchange has applied its Seed Tag to EDEN, reflecting the project’s early-stage status. Deposits opened today at 11:00 (UTC).

EDEN will launch with a circulating supply of 183.87 million tokens (18.39% of its 1 billion total supply). Of this, 15 million EDEN (1.5%) has been distributed through HODLer Airdrops, while an additional 25 million EDEN has been reserved for marketing campaigns, split between immediate promotions and a second tranche six months after listing.

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Built on both the BNB Smart Chain and Ethereum, OpenEden aims to tokenize RWAs and create liquidity pathways for traditional assets in DeFi markets. Binance confirmed that no listing fee was charged and that a detailed research report will follow within 48 hours.

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