Saylor Doubles Down as Strategy Adds $1.25B in Bitcoin

Michael Saylor has once again doubled down on his long-standing Bitcoin thesis, announcing a fresh purchase that pushes Strategy deeper into record territory among corporate holders of Bitcoin.

According to Saylor, Strategy acquired 13,627 BTC for approximately $1.25 billion, paying an average price of $91,519 per coin.

Following the transaction, the company now holds 687,410 BTC, accumulated at a total cost of roughly $51.8 billion, with an average purchase price of $75,353 per Bitcoin.

The latest buy reinforces Strategy’s role as the most aggressive and consistent corporate accumulator of Bitcoin. Rather than treating BTC as a tactical allocation, the company continues to position it as a core reserve asset, absorbing both rallies and drawdowns through disciplined, large-scale purchases.

Bitcoin as “digital capital” in Saylor’s long-term framework

Saylor framed the move within a broader narrative about long-term asset performance. In a separate post, he argued that the strongest performers of the decade are tied to what he calls “digital intelligence, digital credit, and digital capital,” pointing to NVIDIA, Strategy (MSTR), and Bitcoin as standout examples. A comparative chart shared alongside the statement showed Bitcoin outperforming most traditional assets on an annualized basis, trailing only select high-growth equities.

The data underscores why Strategy’s approach continues to attract attention. By steadily increasing its Bitcoin holdings across multiple market cycles, the company has effectively transformed itself into a leveraged proxy for BTC exposure. Each new purchase tightens the link between Strategy’s balance sheet and Bitcoin’s long-term trajectory.

While critics have long questioned the risks of such concentration, Saylor has remained consistent in his messaging: volatility is a feature, not a flaw, and time is the critical variable. With this latest acquisition, Strategy signals that its conviction remains unchanged – even as Bitcoin trades near historically elevated levels.

As of early 2026, Strategy’s Bitcoin position stands not only as the largest among public companies, but also as one of the clearest expressions of a corporate belief that Bitcoin represents a new form of digital capital rather than a speculative trade.

Looking for more ideas? Read our full guide to the best meme coins to invest in this year.