Bitcoin Rewards Coming to Amex Users Through Coinbase Partnership

Coinbase is set to launch a Bitcoin rewards credit card in partnership with American Express, marking a new step in merging traditional finance with crypto incentives.

The new product, called the Coinbase One Card, is expected to arrive in the U.S. by fall 2025 and will offer users up to 4% back in Bitcoin on everyday purchases.

The card will only be available to Coinbase One subscribers—users who pay for enhanced services like fee-free trading and faster customer support. Running on the American Express network, the card offers access to Amex’s global infrastructure while introducing digital assets into its reward system.

This marks a rare direct move by American Express into the crypto world. Though the firm previously explored blockchain for business payments—most notably through a 2017 pilot with Ripple and Santander—this is its first consumer-facing crypto product. The new card revives speculation about Amex’s long-term ambitions in blockchain and its potential alignment with past partners.

READ MORE:

KuCoin Plants Its Flag in Bangkok With a Licensed Thai Exchange

Coinbase, already offering a Visa-based crypto debit card, is now expanding its reach through multiple payment networks. Analysts see this as part of a broader shift where legacy financial institutions increasingly embrace blockchain-backed systems. As crypto adoption inches closer to daily life, initiatives like this are turning digital assets from investment tools into everyday financial instruments.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.