Almost 90% ot Airdrop Tokens Crash Within Three Months

A recent analysis by KeyRock reveals that nearly 89% of airdrop tokens lose value within 90 days, with Ethereum and Solana showing better resilience than other networks.

The report studied 62 airdrops across six blockchain networks in 2024, highlighting that most tokens see significant price drops within the first 15 days of being listed, with 88.7% declining further by the 90-day mark. Despite this trend, Ethereum and Solana tokens were more stable, with up to 25% retaining or increasing value after three months, whereas platforms like BNB, Arbitrum, and ZkSync saw no such positive performance.

Crypto airdrops, a popular tool for generating early interest since 2017, are now facing challenges. While these campaigns can stir excitement initially, many tokens lose value and fail to retain the community’s attention. KeyRock’s research found that price fluctuations happen quickly, with only a small percentage of tokens showing stability after three months. The widespread use of airdrops has resulted in oversaturation, often leading to project abandonment as user engagement fades.

However, the success of airdrops varied by blockchain. Ethereum and Solana stood out with better outcomes, while Starknet and Merlin saw no successful campaigns. This emphasizes the importance of network selection and community involvement in determining the success of token distributions.

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The report also noted that larger airdrops—distributing over 10% of the total token supply—tend to perform better long-term, as they create a stronger sense of community ownership. These large distributions help stabilize prices by reducing volatility. In contrast, smaller airdrops, although initially promising, often face significant price drops within three months. Medium-sized airdrops, distributing 5% to 10%, struck a balance between short-term success and long-term sustainability.

Alexander Zdravkov