Garlinghouse Warns: Strategy’s Bitcoin Model Faces Crisis
Ripple CEO Brad Garlinghouse warns that Strategy's leveraged Bitcoin model could create industry-wide risks as STRC shares trade at a 25% discount.
Ripple CEO Brad Garlinghouse argues that the long-term value of digital assets must be rooted in real-world economic utility rather than aggressive financial engineering. In an interview with CNBC, he noted that the Strategy model—which relies on raising capital to purchase more BTC—functions effectively only during strong bull markets. However, during market corrections, this same mechanism could intensify price pressure and trigger a negative ripple effect across the entire industry.
Garlinghouse clarified that his critique is not directed at Bitcoin itself, which he continues to view as a form of “digital gold.” Instead, his concerns lie with how public companies utilize leverage to amplify their exposure to the asset, creating potential systemic vulnerabilities.
STRC Becomes a Litmus Test for the Strategy Model
At the heart of Ripple’s commentary is the performance of STRC perpetual preferred shares, a vital component of the financing mechanism for the company’s leading cryptocurrency purchases. While designed to trade near its $100 par value, the instrument was exchanging hands at a roughly 25% discount—around $74—by late June.
This decline significantly hampers the efficiency of the capital-raising strategy. When shares trade well below par, issuing new securities becomes more expensive, stripping the company of its ability to fund the aggressive expansion of its Bitcoin reserves under previous conditions.
Some argue that Strategy's STRC falling below the $100 mark was primarily the result of leveraged positions being liquidated.
— Julio Moreno (@jjcmoreno) June 23, 2026
While this may be true to some extent, we believe the correction was largely driven by a deterioration in Strategy's fundamentals, as STRC's dividend… pic.twitter.com/Gt8JrU5qgG
Dividend policy is also under mounting pressure. According to data shared on X, the reserve intended to cover the 11.5% annual dividend on STRC has shrunk dramatically. Previously sufficient for over seven years, the reserve now covers approximately 14 months due to lower Bitcoin prices and the high average acquisition cost the company paid for the asset.
A Warning to Corporate Investors
Garlinghouse’s remarks arrive as both STRC and Strategy’s common stock (MSTR) trade near 12-month lows, coinciding with Bitcoin’s slide toward the $59,000 – $60,000 range.
Analysts suggest that the situation surrounding Strategy could serve as a critical test for the corporate model of building balance sheets around BTC. While rising prices facilitate easy access to new capital, a prolonged downturn increases credit risk and brings the sustainability of such financial structures into question.
The friction between Ripple and Strategy highlights a broader divide within the crypto industry. One side prioritizes the development of infrastructure and real-world blockchain applications, while the other views Bitcoin primarily as a reserve asset, making its accumulation the central pillar of corporate strategy.

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