In late July, some of the biggest names in digital assets quietly gathered in the City of London to hear how cryptocurrency might shape the UK’s political future.
The guest speaker was Zia Yusuf, head of policy at the right-wing Reform UK party and a former Goldman Sachs executive.
Addressing executives from Coinbase, Kraken, Ripple Labs, and GSR at the offices of lobbying firm NorthPoint Strategy, Yusuf criticized the current government’s sluggish regulatory pace and promised that crypto would “thrive under a Reform-led administration.” According to attendees, he presented an ambitious vision: making Britain a global crypto powerhouse.
The closed-door meeting marked a turning point for the UK crypto industry’s growing alliance with Nigel Farage’s Reform UK, a movement drawing comparisons to Donald Trump’s pro-crypto populism in the U.S.
After Trump’s election victory last year, buoyed by strong crypto industry support, many UK firms began viewing Reform as a potential catalyst for regulatory overhaul. The sentiment reflects frustration with Labour’s perceived slow progress, even after promises to bolster digital-asset innovation.
Industry advocates believe a Reform government could finally deliver the bold crypto agenda long promised since Rishi Sunak’s 2022 “UK crypto hub” pledge, which never materialized into a full framework.
“Reform has put forward the broadest and boldest crypto agenda of any major UK political party,” said Laura Navaratnam, UK policy lead at the Crypto Council for Innovation. Attendees reportedly left the July meeting confident they had found an ally willing to modernize financial markets through tokenization and blockchain infrastructure.
However, not everyone in the sector agrees with this political alignment. Some industry leaders warn that openly backing Farage risks alienating Labour, which, despite falling approval ratings, remains the most likely governing party for the next several years.
Representatives for Coinbase, Ripple, and NorthPoint declined to comment, while Kraken stated it continues to engage “constructively with policymakers across the political spectrum.”
While the European Union, Hong Kong, and the United Arab Emirates have rolled out comprehensive crypto regulations, the UK still lacks a finalized framework. Reform UK’s strategy, backed by crypto-friendly rhetoric and Farage’s populist momentum, seeks to change that.
Meanwhile, across the Atlantic, Trump’s administration has already pushed stablecoin legislation, appointed industry-friendly regulators, and expanded pro-crypto policies. Farage appears eager to replicate this formula, drawing parallels between Bitcoin’s “insurgency” and his own political rise.
Farage’s campaign is capitalizing on a growing demographic of young, digital-first voters disillusioned with traditional parties but energized by the promise of financial independence and innovation.
For the UK crypto industry, aligning with Reform could either spark a new wave of growth, or prove a risky bet on an unpredictable political future. Yet one thing is clear: in Britain, as in America, crypto is no longer just a market story, it’s a movement with political power.
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