Tether Looks to Regain U.S. Presence With New Stablecoin

Tether is reportedly preparing to re-enter the U.S. market with a new dollar-backed digital asset by the end of 2025.

The move marks a strategic shift for the firm, which is attempting to distance itself from its controversial past and align more closely with regulators and law enforcement agencies.

Now headquartered in El Salvador, Tether has historically faced criticism over transparency and compliance issues. However, its leadership is actively working to change that image. CEO Paolo Ardoino has played a vocal role in shaping emerging U.S. crypto regulation, particularly in relation to stablecoins.

According to a report from CNBC, Ardoino has been involved in legislative efforts such as the GENIUS Act, which outlines regulatory standards for digital dollar tokens and includes provisions facilitating law enforcement cooperation.

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This renewed focus on compliance comes as Tether continues to emphasize the scale and security of its reserves. The company now claims to hold nearly $120 billion in U.S. Treasuries, with an additional $7 billion in excess equity. These assets are reportedly managed by Cantor Fitzgerald, a major player in financial services.

Tether’s rebranding efforts also include routine public attestations of its reserves—an attempt to move past past controversies, including a high-profile settlement with New York authorities in 2021 over misleading claims about its backing.

As stablecoin regulation gains traction in the U.S., Tether is positioning itself not only as a dominant issuer but also as a more cooperative and transparent one, hoping to establish legitimacy in a regulatory environment that is becoming increasingly demanding.

Alexander Stefanov