In 2020, Michael Saylor faced a problem that changed the course of his company—and the crypto market.
As governments responded to the COVID-19 crisis with lockdowns and money printing, the MicroStrategy founder saw something deeper than a public health emergency: a full-blown assault on the value of money itself.
With interest rates near zero and inflation quietly accelerating, Saylor watched his company’s $500 million cash reserve slowly become worthless. Traditional investments felt overvalued. Real estate was inflated, stocks were soaring, and safe assets yielded nothing. Even the art market didn’t offer a realistic hedge. He needed something liquid, borderless, and immune to political control.
That’s when he began questioning everything he knew about finance. Bitcoin, once dismissed as a speculative fad, suddenly seemed like a lifeline. After digging into its fundamentals through podcasts, books, and conversations with crypto insiders, Saylor came to see it as the digital equivalent of gold—only faster, easier to store, and uncorrelated with government policy.
His conclusion was clear: sitting on dollars meant watching years of corporate effort erode. In August 2020, MicroStrategy made its first Bitcoin purchase—21,454 BTC for $250 million. What started as a defensive move became a long-term strategy. The firm now holds over 582,000 BTC, worth more than $60 billion, making it the largest corporate holder of Bitcoin to date.
For Saylor, the decision wasn’t driven by hype, but by a belief that in a world of economic instability, a decentralized asset offered the most resilient store of value.
Bitcoin’s bullish undercurrent continues to strengthen as on-chain data and derivatives market behavior reveal aggressive accumulation from long-term holders and whales.
As institutional adoption of Bitcoin accelerates, U.S. asset management giant Franklin Templeton has issued a cautionary note on the growing trend of crypto-based treasury strategies.
Bitcoin rose 1.78% over the past 24 hours to reach $109,500 at the time of writing, driven by surging institutional inflows into spot ETFs, easing global trade tensions, and strengthening technical momentum.
BlackRock’s spot Bitcoin exchange-traded fund (ETF), known by its ticker IBIT, has surpassed the firm’s flagship S&P 500 ETF in annual revenue, according to a new report from Bloomberg.