In 2020, Michael Saylor faced a problem that changed the course of his company—and the crypto market.
As governments responded to the COVID-19 crisis with lockdowns and money printing, the MicroStrategy founder saw something deeper than a public health emergency: a full-blown assault on the value of money itself.
With interest rates near zero and inflation quietly accelerating, Saylor watched his company’s $500 million cash reserve slowly become worthless. Traditional investments felt overvalued. Real estate was inflated, stocks were soaring, and safe assets yielded nothing. Even the art market didn’t offer a realistic hedge. He needed something liquid, borderless, and immune to political control.
That’s when he began questioning everything he knew about finance. Bitcoin, once dismissed as a speculative fad, suddenly seemed like a lifeline. After digging into its fundamentals through podcasts, books, and conversations with crypto insiders, Saylor came to see it as the digital equivalent of gold—only faster, easier to store, and uncorrelated with government policy.
His conclusion was clear: sitting on dollars meant watching years of corporate effort erode. In August 2020, MicroStrategy made its first Bitcoin purchase—21,454 BTC for $250 million. What started as a defensive move became a long-term strategy. The firm now holds over 582,000 BTC, worth more than $60 billion, making it the largest corporate holder of Bitcoin to date.
For Saylor, the decision wasn’t driven by hype, but by a belief that in a world of economic instability, a decentralized asset offered the most resilient store of value.
Corporate adoption of Bitcoin is gaining significant momentum, according to Bitwise Asset Management’s latest Q2 2025 report.
Bitcoin showed a brief bullish reaction to the June U.S. Producer Price Index (PPI) release at 12:30 UTC, but the move quickly lost steam as traders digested the broader implications of the data.
U.S.-listed spot Bitcoin ETFs continue to post strong inflows, recording their ninth consecutive day of net positive investment activity on Tuesday.
Chaitanya Jain, Bitcoin strategy manager at Strategy, has pushed back against online speculation that the company’s fate is tightly bound to the price of Bitcoin.