The adoption of Bitcoin by corporations is gaining significant traction, with holdings in company treasuries more than doubling over the past year.
Data from Bitwise’s Bradley Duke highlights this trend, showing that Bitcoin’s integration into corporate strategies is rapidly expanding.
In just 12 months, corporate Bitcoin reserves have grown from 262,632 BTC in late 2023 to over 591,000 BTC by the end of 2024. Duke believes this is only the beginning, forecasting a sharp increase in adoption throughout 2025. Companies like Japan’s Metaplanet plan to expand their holdings dramatically, targeting 10,000 BTC from the current 1,762 BTC. Meanwhile, Kurltechnologg, an energy firm, has bolstered its reserves with a $21 million purchase, doubling its total to 430 BTC.
MicroStrategy remains the standout player in corporate Bitcoin investment. With its latest acquisition of 1,070 BTC for $101 million, the company now holds an astonishing 447,470 BTC, acquired at nearly $28 billion. Last year alone, it purchased 258,000 BTC, accounting for 80% of all corporate Bitcoin acquisitions. The company’s bold strategy is supported by a $2 billion capital raise, reinforcing its long-term plan to invest $42 billion in Bitcoin over the coming years.
New Financial Accounting Standards Board (FASB) rules now allow companies to value crypto holdings at market prices, highlighting Bitcoin’s impact on balance sheets. MicroStrategy’s holdings, for instance, have appreciated by $3.85 billion in Q1 2025, translating to $642 million in daily earnings. This shift, combined with Bitcoin’s rising value, has also boosted MicroStrategy’s stock, which is up 30% this year and has reclaimed a market cap of $93 billion.
As businesses increasingly view Bitcoin as a strategic asset, corporate adoption is set to play a major role in the cryptocurrency’s growth, with 2025 shaping up to be a pivotal year for institutional investment.
Recent reports suggest that El Salvador’s 6,114 BTC, claimed by the government, may actually be controlled by the crypto exchange Bitfinex.
Under the guidance of Cathie Wood, ARK Invest has significantly bolstered its Bitcoin holdings, purchasing 997 BTC, valued at approximately $80 million, on March 13, 2025.
Bitcoin ETFs saw significant outflows on Thursday, totaling $143.3 million, based on data from Farside Investors.
Jack Mallers, CEO of the Bitcoin wallet and payments platform Strike, has shared his bold vision for the future of Bitcoin, stating that its market cap could increase by trillions of dollars.