One More Company Decides to Invest $5 Million in Bitcoin

As Bitcoin continues to gain mainstream traction, more and more major corporations are beginning to add the cryptocurrency to their balance sheets.

Following the lead of MicroStrategy, another notable company is stepping into the Bitcoin market.

Interactive Strength, a fitness equipment manufacturer listed on Nasdaq under the ticker TRNR, recently revealed that its board of directors has approved the purchase of up to $5 million worth of Bitcoin.

This investment will be capped at 25% of the company’s average daily cash assets over the last three months, as per their official announcement.

Trent Ward, the company’s Co-Founder and CEO, expressed confidence in Bitcoin’s growing role in the financial landscape. He stated that Bitcoin’s resilience against inflation and its increasing adoption by institutional investors make it an attractive option as a treasury reserve asset.

Ward also highlighted the rising popularity of Bitcoin ETFs and the overall trend of investor interest, aligning with Interactive Strength’s strategy to remain innovative and forward-looking.

In addition to this investment, Interactive Strength plans to start accepting Bitcoin as a payment method. Customers will soon be able to purchase the company’s products using cryptocurrency, further integrating Bitcoin into their business model.