Michael Saylor, the outspoken Bitcoin advocate and founder of Strategy (formerly MicroStrategy), has once again signaled the company’s intention to add more BTC to its already massive holdings—continuing what appears to be a weekly accumulation ritual.
In a post on X, Saylor shared a chart marking each of the firm’s Bitcoin purchases with orange dots and encouraged followers to “post more orange,” strongly implying that another buy has either already happened or is imminent. These Sunday hints have become a subtle tradition, with official confirmations typically following on Monday.
Strategy currently holds 580,955 BTC, valued at around $61.81 billion. The company’s average purchase price stands at $70,046 per coin, giving them a paper profit of roughly 52% at current market levels.
The firm’s last confirmed purchase came just a week ago, and with Bitcoin’s price trading relatively flat since then, that buy is showing a minor unrealized loss of 0.12%—or around $91,000.
Saylor’s consistent accumulation strategy has become a defining part of Strategy’s identity, reinforcing its position as the largest corporate holder of Bitcoin. While the price remains volatile, the firm continues to lean into its long-term conviction.
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