UK Gold Miner Ditches the Precious Metal for Bitcoin, Shares Jump 40%

BlueBird Mining Ventures, a London-listed firm traditionally focused on gold, is making headlines after announcing it will liquidate its gold reserves and begin accumulating Bitcoin as a treasury asset.

The company’s stock surged 40% following the news.

The shift comes despite gold’s strong performance over the past year. BlueBird’s leadership believes the rise of Bitcoin as a modern store of value is eroding gold’s role in global markets.

Executive Director Aidan Bishop called Bitcoin a market-altering force and said the firm plans to convert revenues from its gold projects in South Korea and the Philippines directly into BTC.

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With this decision, BlueBird becomes the first public company to openly redirect gold revenues into Bitcoin holdings. The announcement places it among a growing list of firms seeking to emulate the playbook of corporate Bitcoin adopters like MicroStrategy.

The trend has gathered momentum—Trump Media recently revealed a $2.3 billion Bitcoin treasury strategy following a major stock raise, reinforcing how traditional sectors and political players alike are now betting on digital assets as long-term reserves.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.