Crypto.com has introduced an institutional trading platform, aiming to expand its footprint in the U.S. crypto market.
Announced on January 21, the platform offers over 300 trading pairs and advanced tools designed for institutional clients, complementing the company’s existing retail-focused app.
This move follows Crypto.com’s entry into U.S. institutional custody services in late 2024, catering to high-net-worth individuals. The U.S., known for its dominance in crypto activity, sees 70% of transactions in North America exceeding $1 million, highlighting significant institutional participation.
The platform arrives amid growing optimism about regulatory clarity under President Donald Trump’s new administration, with a crypto task force led by Acting SEC Chair Mark Uyeda promising clearer guidelines.
Victoria Davis, a Crypto.com spokesperson, expressed optimism about the shift in the regulatory environment, emphasizing the potential for collaboration to advance the industry and strengthen the U.S.’s position in the global crypto market.
Facing competition from established players like Coinbase and Kraken, as well as Wall Street giants like BlackRock and Fidelity, Crypto.com’s platform enters a highly competitive market. The company, active in 90 countries, continues to grow globally and recently secured approval to operate across the European Union through a MiCA license.
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