Mark Cuban has boldly argued that Bitcoin, rather than gold, is the ideal asset to hold during economic uncertainty.
Cuban views Bitcoin as a more practical and efficient store of value, citing its portability and divisibility, in contrast to gold’s physical and cumbersome nature. While gold may maintain value in crises, it’s far less convenient—difficult to transport, divide, and easily stolen.
Bitcoin, on the other hand, is digital, lightweight, and can be broken into smaller units, making it far easier to use in daily transactions or international transfers. Cuban believes these qualities give Bitcoin a clear edge over gold as a functional currency for the modern world.
Though Bitcoin is volatile, Cuban isn’t deterred, emphasizing that its growing use and demand reflect its increasing value. He’s confident in Bitcoin’s potential, stating simply that he owns “a lot.” In contrast, Cuban doesn’t buy into the idea that gold is a reliable hedge against economic instability. While it may preserve value in some situations, he points out its inconsistent performance and the complications tied to owning physical gold.
Looking ahead, the U.S. economy is projected to grow modestly in 2025, with GDP expected to increase by 2% according to the Conference Board. Goldman Sachs forecasts slightly higher growth due to consumer spending and a steady job market, with unemployment staying low at 4.2%. However, inflation and market volatility remain concerns, and the Federal Reserve is unlikely to reduce interest rates anytime soon.
The Trump administration is exploring the idea of leveraging tariff revenues to build a national Bitcoin reserve, signaling a broader shift in how digital assets could be integrated into U.S. economic policy.
Public companies ramped up their Bitcoin holdings in early 2025, with total corporate reserves growing by more than 95,000 BTC in the first quarter alone, according to data shared by Bitwise.
Japanese investment company Metaplanet is ramping up its Bitcoin acquisition strategy, making headlines with its latest purchase of over ¥3.7 billion (approximately $26 million USD) worth of BTC.
Bitcoin-linked investment products in the United States are feeling the pressure as tensions between Washington and Beijing weigh heavily on risk markets.