What Brian Armstrong’s New Stats Reveal About Institutional Crypto Growth

Coinbase CEO Brian Armstrong has spotlighted a significant acceleration in institutional crypto adoption, driven largely by the surging popularity of exchange-traded funds and increased use of Coinbase Prime among major corporations.

Armstrong revealed that eight of the ten largest publicly traded companies holding Bitcoin on their balance sheets now rely on Coinbase Prime for custody and execution services. This marks a strong vote of confidence in Coinbase’s institutional infrastructure.

Coinbase Secures 81% of the $140B Crypto ETF Market

Armstrong also disclosed that $140 billion in crypto assets is now held across U.S. ETFs, with 81% of that sum stored by Coinbase. The firm is currently tracking over 50 new ETF filings submitted so far in 2025, underscoring the continued expansion of crypto exposure through regulated financial vehicles.

ETF Store President Nate Geraci provided additional insight, noting that spot Bitcoin ETFs saw $1.3 billion in inflows last week alone, bringing the 14-day streak of net positive inflows to $4.6 billion total. These metrics confirm strong and growing demand from institutional investors.

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Coinbase Strengthens Its Role as Crypto’s Institutional Backbone

These developments further cement Coinbase’s role as the backbone of institutional crypto infrastructure in the United States. As traditional finance continues to converge with digital assets, the firm’s influence over ETF custody and corporate Bitcoin strategies appears to be expanding rapidly.

Armstrong’s update not only reflects Coinbase’s strategic dominance but also signals a broader market evolution where digital assets are becoming a permanent fixture in institutional portfolios.

Kosta Gushterov

Kosta has been working in the crypto industry for over 4 years. He strives to present different perspectives on a given topic and enjoys the sector for its transparency and dynamism. In his work, he focuses on balanced coverage of events and developments in the crypto space, providing information to his readers from a neutral perspective.