BlueBird Mining Ventures, a London-listed firm traditionally focused on gold, is making headlines after announcing it will liquidate its gold reserves and begin accumulating Bitcoin as a treasury asset.
The company’s stock surged 40% following the news.
The shift comes despite gold’s strong performance over the past year. BlueBird’s leadership believes the rise of Bitcoin as a modern store of value is eroding gold’s role in global markets.
Executive Director Aidan Bishop called Bitcoin a market-altering force and said the firm plans to convert revenues from its gold projects in South Korea and the Philippines directly into BTC.
With this decision, BlueBird becomes the first public company to openly redirect gold revenues into Bitcoin holdings. The announcement places it among a growing list of firms seeking to emulate the playbook of corporate Bitcoin adopters like MicroStrategy.
The trend has gathered momentum—Trump Media recently revealed a $2.3 billion Bitcoin treasury strategy following a major stock raise, reinforcing how traditional sectors and political players alike are now betting on digital assets as long-term reserves.
Crypto infrastructure firm Bit Digital is making a bold strategic pivot, abandoning Bitcoin mining entirely in favor of Ethereum staking and asset management.
Institutional interest in Bitcoin continues to surge as U.S.-based spot Bitcoin ETFs recorded their twelfth consecutive day of positive net inflows on Wednesday, pulling in nearly $548 million and pushing the total two-week haul to $3.9 billion.
While Bitcoin’s recent stagnation has triggered debate over what’s really influencing the market, analysts at K33 Research say exchange-traded fund flows are still the dominant force — far more so than the activity from corporate treasuries.
Institutional interest in Bitcoin is heating up again, with major asset managers making massive moves.