Truth Social Seeks to Launch Spot Bitcoin ETF via NYSE Arca

Trump Media & Technology Group (TMTG) is making a bold move into the crypto investment space by backing a new spot Bitcoin ETF.

A filing submitted to the U.S. Securities and Exchange Commission (SEC) by NYSE Arca seeks approval to list the product under the Truth Social brand, potentially opening the door for millions of retail and institutional investors to gain regulated access to Bitcoin through traditional markets.

The ETF is structured to track Bitcoin’s market price directly—without requiring investors to hold or manage the cryptocurrency themselves. This approach simplifies exposure to the digital asset and reflects the broader shift in how investors are choosing to engage with crypto: through secure, familiar financial vehicles rather than self-custody.

The ETF filing is the latest in a series of crypto-focused initiatives from TMTG. Earlier this year, the company filed trademarks for several financial products under the Truth.Fi label, including Bitcoin and energy-themed ETFs. These trademarks point to a larger vision of developing a suite of conservative-leaning investment offerings tied to national themes like U.S. energy and economic independence.

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In May, TMTG also revealed plans to raise up to $3 billion to build a Bitcoin reserve, signaling the firm’s commitment to weaving digital assets into its broader corporate strategy—mirroring the path taken by early corporate adopters like MicroStrategy.

The timing aligns with growing momentum around spot Bitcoin ETFs, which received their first regulatory nod in early 2024. Since then, products like BlackRock’s iShares Bitcoin Trust have rapidly gathered assets, underscoring market appetite for crypto exposure within a compliant framework. BlackRock’s fund alone now manages over $71 billion in assets, showcasing the scale of demand.

TMTG’s involvement in the ETF space is a continuation of its pivot toward digital finance and aligns with Donald Trump’s increasingly vocal support for the crypto industry. As the SEC begins its review of the Truth Social ETF proposal, a final decision could arrive within months—potentially adding a politically charged new name to the expanding landscape of regulated Bitcoin investment products.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.