TRUMP Token Dives as $309M Unlock Floods the Market

A major milestone for the TRUMP token just went live on April 18, triggering its first major unlock and potentially shaking up the market.

Around 40 million tokens—valued near $309 million—have entered circulation at a significant markdown, roughly 90% lower than their former peak price.

This influx adds a substantial chunk to the token’s circulating supply, raising concerns about price instability as previously locked assets begin trading freely. Market data from CoinGecko shows the token trading within a narrow range between $7.46 and $7.83 over the last day.

This initial unlock is just the beginning. More tokens will gradually be released in smaller batches over time as part of the project’s emission schedule.

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Back in January, the TRUMP token briefly hit $73.43—its all-time high—before crashing nearly 90%. Launched just ahead of Donald Trump’s inauguration, the token’s meteoric rise was short-lived, leaving a trail of losses. Over 800,000 wallets were affected, with estimated unrealized losses totaling approximately $2 billion, according to Chainalysis.

Of course, those losses only materialize if holders decide to sell. For now, the newly unlocked portion is slated to go to the token’s creators and a company called CIC Digital LLC, per the project’s official site.

Ownership of the TRUMP token is largely concentrated. Two Trump-linked entities—CIC Digital LLC and Fight Fight Fight LLC—control 80% of the total supply. CIC Digital is tied to The Trump Organization and was placed in a trust, as revealed in Trump’s 2024 financial filings with federal regulators. The company also previously managed Trump’s NFT ventures.

Fight Fight Fight LLC, co-owned by CIC Digital and Celebration Cards LLC, was formed in Wyoming by Andrew Pierce. The business draws its name from a well-known Trump rallying cry—“Fight Fight Fight”—which gained attention during a high-profile campaign event.

The April 18 unlock is what analysts call a “cliff” release—a sharp and sudden wave of tokens hitting the market all at once. Although similar events are expected in the future, upcoming releases will follow a more gradual timeline. DropsTab notes that roughly 493,000 tokens will unlock each day between April 19 and 21.

Deyan Angelov

Active crypto trader who also follows news related to stocks, the S&P 500, and gold. Deyan enjoys staying physically active, trains regularly, and practices calisthenics. He also likes reading sci-fi books when he has the time.