Top Crypto Exchange Announces Partnership With Atletico Madrid for New Season

Sports partnerships have always been a good opportunity for crypto companies to gain mainstream recognition.

Kraken, a prominent cryptocurrency exchange, has forged a significant partnership with Spanish football club Atletico Madrid, marking its entry into the sports sponsorship arena.

Starting from the 2024 season, Kraken will serve as the official crypto and Web3.0 partner for Atletico Madrid, also securing the position of Official Sleeve Partner for both the men’s and women’s football kits.

This collaboration aims to integrate crypto adoption with the sports industry, offering new opportunities for both Kraken and the football club’s fanbase.

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By prominently displaying its logo on the team’s jerseys, Kraken seeks to enhance global visibility, drive innovation, and attract more users to the digital asset ecosystem.

This move follows similar ventures in the crypto space, such as BingX’s partnership with Chelsea FC earlier this year.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.