Top Crypto Exchange Announces Partnership With Atletico Madrid for New Season
11.07.2024 10:00 1 min. read Alexander Stefanov
Sports partnerships have always been a good opportunity for crypto companies to gain mainstream recognition.
Kraken, a prominent cryptocurrency exchange, has forged a significant partnership with Spanish football club Atletico Madrid, marking its entry into the sports sponsorship arena.
Starting from the 2024 season, Kraken will serve as the official crypto and Web3.0 partner for Atletico Madrid, also securing the position of Official Sleeve Partner for both the men’s and women’s football kits.
This collaboration aims to integrate crypto adoption with the sports industry, offering new opportunities for both Kraken and the football club’s fanbase.
By prominently displaying its logo on the team’s jerseys, Kraken seeks to enhance global visibility, drive innovation, and attract more users to the digital asset ecosystem.
This move follows similar ventures in the crypto space, such as BingX’s partnership with Chelsea FC earlier this year.
-
1
Retail Investors Pile into Stocks Amid Market Chaos: Betting on a Rebound?
05.04.2025 10:00 2 min. read -
2
Pump.fun Revives Live Streaming Amid Memecoin Market Slump
07.04.2025 18:00 2 min. read -
3
Pakistan Taps Binance Founder Changpeng Zhao as Crypto Advisor
08.04.2025 10:01 2 min. read -
4
Fed Signals Readiness to Intervene if Markets Turn Disorderly
12.04.2025 12:00 2 min. read -
5
Wealth Gap Widens: Top 10% of Americans Hold Over $107 Trillion in Assets
06.04.2025 14:00 2 min. read
Coinbase Teams Up with Founders Factory to Support UK Crypto and AI Startups
Coinbase is stepping deeper into the worlds of blockchain and AI with a new 16-week startup accelerator, created in collaboration with Founders Factory, Animoca Brands, and Fabric Ventures.
Tether’s XAUT Confirms Gold Reserves as Demand Surges Amid Global Uncertainty
Tether’s tokenized gold product, XAUT, has officially confirmed its reserves, revealing backing of over 246,500 ounces of gold — more than 7.7 tons.
Vitalik Buterin Responds to Critics with Plan to Transform Ethereum
Ethereum is once again at a crossroads, facing mounting concerns about whether its core network can keep up with growing demand.
Changpeng Zhao’s “Buy the Dip” Comment Fuels Hopes of Crypto Rebound
Former Binance chief Changpeng Zhao, widely known as CZ, recently stirred speculation across the crypto community with a simple, joking tweet: “Hope you bought the dip,” followed by a laughing emoji.
-
1
Retail Investors Pile into Stocks Amid Market Chaos: Betting on a Rebound?
05.04.2025 10:00 2 min. read -
2
Pump.fun Revives Live Streaming Amid Memecoin Market Slump
07.04.2025 18:00 2 min. read -
3
Pakistan Taps Binance Founder Changpeng Zhao as Crypto Advisor
08.04.2025 10:01 2 min. read -
4
Fed Signals Readiness to Intervene if Markets Turn Disorderly
12.04.2025 12:00 2 min. read -
5
Wealth Gap Widens: Top 10% of Americans Hold Over $107 Trillion in Assets
06.04.2025 14:00 2 min. read
