Bitcoin supporters in Switzerland are pushing hard to rewrite the country’s monetary playbook. Their campaign aims to change the constitution and force the Swiss National Bank (SNB) to add Bitcoin to its currency reserves—right alongside gold.
The campaign began as a reaction to rising economic uncertainty, fueled by U.S. tariffs and shifting global power dynamics. Backers argue that Switzerland must adapt its financial strategy to include decentralized digital assets. Their belief: Bitcoin offers long-term protection against inflation and weakening trust in sovereign debt.
Luzius Meisser, a leader of the Bitcoin Initiative, told SNB shareholders that Bitcoin represents a “special asset.” He warned that as trust in government-issued bonds fades, Bitcoin’s value will rise. “In a world with less faith in debt,” Meisser said, “Bitcoin becomes insurance.”
SNB Chairman Martin Schlegel quickly shot down the idea during the bank’s annual meeting in Bern. He said Bitcoin fails to meet the bank’s core reserve standards.
Schlegel pointed to two major issues: low liquidity and extreme price swings. The SNB needs assets it can buy and sell easily. It also prefers holdings that maintain value over time. Cryptocurrencies, in his view, offer neither.
“Crypto assets fluctuate too much,” Schlegel said. “We need stable and liquid reserves.”
Despite rejection from the central bank, crypto advocates plan to keep pushing forward. Their goal is to secure enough support for a national vote.
If successful, Switzerland could become the first nation to legally mandate Bitcoin as part of its official currency reserves. The outcome may set a precedent for other countries reconsidering their reliance on traditional financial instruments.
Despite Bitcoin cooling off to around $108,000 after recently breaking above $110K, derivatives data shows that large traders are still betting big on a major rally.
Institutional interest in crypto appears to be reigniting, with U.S.-based spot Bitcoin and Ethereum ETFs collectively pulling in over $1 billion in net inflows on Thursday—marking their strongest daily performance since January.
Strive Asset Management, co-founded by entrepreneur Vivek Ramaswamy, is taking a strategic approach to growing its Bitcoin holdings—by acquiring distressed crypto claims rather than buying directly from the market.
Bitcoin marked a new all-time high of $111,861 on Bitcoin Pizza Day, but beyond the headline, data suggests this rally is still gaining steam — not cooling off.