Bitcoin heavyweight Strategy is back in the spotlight after Michael Saylor signaled yet another major purchase.
The company has now made four consecutive weeks of acquisitions, adding to its already massive BTC treasury. Its latest buy brought in over 15,000 BTC, pushing total holdings beyond 553,000 coins — a stash currently sitting on more than $15 billion in unrealized gains.
While its Bitcoin strategy continues to gain momentum, Strategy’s Q1 performance came in slightly below Wall Street expectations. Revenue dipped 3.6% compared to the previous year, and fell short of forecasts by 5%.
But that hasn’t slowed down the company’s Bitcoin ambitions. Strategy confirmed it’s acquired over 61,000 BTC since the beginning of 2025 and plans to raise $21 billion in equity to keep buying.
Some experts suggest Strategy could deepen its impact by acquiring companies sitting on large cash reserves and converting that fiat into Bitcoin. Others argue the firm should move away from over-the-counter deals and start buying BTC directly from exchanges, pushing prices higher and increasing market exposure.
The scale of Strategy’s buying spree has drawn attention. With an average pace of more than 2,000 BTC per day — far above the roughly 450 BTC mined daily — analysts say the company is effectively accelerating the scarcity of Bitcoin.
Two major developments are converging in July that could shape the future of Bitcoin in the United States—both tied to President Trump’s administration and its expanding crypto agenda.
Digital asset investment products recorded $1.04 billion in inflows last week, pushing total assets under management (AuM) to a record high of $188 billion, according to the latest report from CoinShares.
Strategy, the Bitcoin-centric firm formerly known as MicroStrategy, has temporarily paused its regular Bitcoin purchases.
Spanish banking giant BBVA has expanded its digital services by introducing in-app Bitcoin and Ethereum trading and custody for retail clients.