Strategy Buys 4,225 more Bitcoin, Pushing Holdings to 601,550 BTC 

Bitcoin treasury firm Strategy—formerly known as MicroStrategy—has expanded its already-massive BTC holdings with a fresh $472.5 million acquisition.

The company added 4,225 BTC between July 7 and July 13 at an average price of $111,827 per coin, according to a July 14 Form 8-K filing with the U.S. Securities and Exchange Commission.

This latest purchase brings Strategy’s total Bitcoin stash to 601,550 BTC, acquired for approximately $42.87 billion at an average cost of $71,268 per Bitcoin. At current prices above $121,000, the firm now holds more than $73 billion in Bitcoin—representing over $30 billion in unrealized gains.

Strategy controls nearly 3% of all Bitcoin

With 601,550 BTC under its control, Strategy holds more than 2.8% of Bitcoin’s fixed 21 million supply, further cementing its position as the world’s largest publicly traded corporate holder of the cryptocurrency. The announcement was accompanied by a bold claim of achieving a 20.2% BTC yield year-to-date in 2025, a metric reflecting Bitcoin-denominated capital efficiency or appreciation.

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Michael Saylor, Strategy’s co-founder and executive chairman, confirmed the purchase and BTC yield milestone via social media, stating that the company’s treasury strategy continues to outperform amid institutional demand and a strengthening macro outlook for Bitcoin.

Regulatory clarity boosts confidence

The move follows a broader wave of institutional buying and spot ETF inflows in the U.S., fueled by improving regulatory clarity. The firm’s 8-K filing reaffirmed its continued listing on Nasdaq under the tickers $MSTR, $STRK, $STRF, and $STRD, signaling its intent to maintain multiple stock classes, including preferred shares.

Strategy’s aggressive BTC accumulation strategy appears to be paying off. As Bitcoin flirts with all-time highs, eyes now turn to whether other corporates and sovereign entities will follow in building BTC reserves—and how this concentration of holdings might impact Bitcoin’s long-term supply dynamics.

Kosta Gushterov

Kosta has been working in the crypto industry for over 4 years. He strives to present different perspectives on a given topic and enjoys the sector for its transparency and dynamism. In his work, he focuses on balanced coverage of events and developments in the crypto space, providing information to his readers from a neutral perspective.