Bitcoin treasury firm Strategy—formerly known as MicroStrategy—has expanded its already-massive BTC holdings with a fresh $472.5 million acquisition.
The company added 4,225 BTC between July 7 and July 13 at an average price of $111,827 per coin, according to a July 14 Form 8-K filing with the U.S. Securities and Exchange Commission.
This latest purchase brings Strategy’s total Bitcoin stash to 601,550 BTC, acquired for approximately $42.87 billion at an average cost of $71,268 per Bitcoin. At current prices above $121,000, the firm now holds more than $73 billion in Bitcoin—representing over $30 billion in unrealized gains.
With 601,550 BTC under its control, Strategy holds more than 2.8% of Bitcoin’s fixed 21 million supply, further cementing its position as the world’s largest publicly traded corporate holder of the cryptocurrency. The announcement was accompanied by a bold claim of achieving a 20.2% BTC yield year-to-date in 2025, a metric reflecting Bitcoin-denominated capital efficiency or appreciation.
Michael Saylor, Strategy’s co-founder and executive chairman, confirmed the purchase and BTC yield milestone via social media, stating that the company’s treasury strategy continues to outperform amid institutional demand and a strengthening macro outlook for Bitcoin.
The move follows a broader wave of institutional buying and spot ETF inflows in the U.S., fueled by improving regulatory clarity. The firm’s 8-K filing reaffirmed its continued listing on Nasdaq under the tickers $MSTR, $STRK, $STRF, and $STRD, signaling its intent to maintain multiple stock classes, including preferred shares.
Strategy’s aggressive BTC accumulation strategy appears to be paying off. As Bitcoin flirts with all-time highs, eyes now turn to whether other corporates and sovereign entities will follow in building BTC reserves—and how this concentration of holdings might impact Bitcoin’s long-term supply dynamics.
Famed author of Rich Dad Poor Dad, Robert Kiyosaki, has once again thrown his support behind Bitcoin following its recent surge above $120,000, calling it a win for those who already hold the asset—and a wake-up call for those who don’t.
Bitcoin has officially broken through the $121,000 level, rising 2.84% in the past 24 hours to hit $121,400, according to CoinMarketCap data.
Bitcoin has officially broken through the $121,000 level, rising 2.84% in the past 24 hours to hit $121,400, according to CoinMarketCap data.
Bitcoin soared to a new all-time high above $119,000 on July 13, extending its bullish momentum on the back of institutional accumulation, shrinking exchange reserves, and technical breakout patterns.