Strategy and Metaplanet’s bold Bitcoin strategy is paying off handsomely in 2025, with both companies sitting on major gains thanks to BTC’s surge.
According to recent updates, Strategy has racked up over $5.1 billion in unrealized profits from its Bitcoin holdings so far this year. CEO Michael Saylor highlighted the milestone on X, emphasizing the impact of the company’s aggressive treasury strategy.
Meanwhile, Tokyo-based Metaplanet is also enjoying a banner year. Executive Dylan LeClair revealed that the firm’s Bitcoin holdings have generated around $191 million in gains year-to-date, with most of that growth driven by heavy purchases in the first quarter.
Both companies have taken an aggressive stance toward Bitcoin accumulation, significantly expanding their reserves. Strategy’s most recent addition of 6,556 BTC pushed its total holdings past 538,000 BTC, while Metaplanet crossed the 5,000 BTC mark after acquiring another 145 coins.
To fuel their Bitcoin strategies, both firms leaned heavily on issuing new stock and bonds. However, if they choose to realize those gains, hefty tax obligations could be waiting.
This surge in BTC profits coincides with Bitcoin breaking past $95,000, a move that has injected new momentum into crypto markets and boosted corporate treasuries that bet early on digital assets.
Michael Saylor, the outspoken Bitcoin advocate and founder of Strategy (formerly MicroStrategy), has once again signaled the company’s intention to add more BTC to its already massive holdings—continuing what appears to be a weekly accumulation ritual.
Bitcoin is trading roughly 7% below its record high of $112,000, facing renewed selling pressure amid a broader market cooldown.
Investor attention in the crypto space is shifting fast—and the latest weekly data from CoinGecko highlights just how diverse the landscape has become.
Swan, a Bitcoin-focused financial firm, has issued a striking market update suggesting that the current BTC cycle isn’t just another repeat of the past—it might be the last of its kind.