Sony Partners with LINE to Expand Web3 Gaming Ecosystem

Sony and LINE have joined forces in a strategic partnership to bring blockchain-powered gaming to the forefront.

The collaboration aims to integrate LINE’s popular gaming ecosystem into Sony’s blockchain platform, Soneium, which is designed to bridge the gap between Web2 users and Web3 technology.

LINE, Japan’s leading social media platform with 200 million active users, is taking a major step toward expanding Web3 adoption with this partnership. Four games from LINE’s portfolio—Sleepagotchi, Farm Frens, Puffy Match, and Pocket Mob—will be adapted to leverage the capabilities of Soneium, enabling blockchain-based rewards and purchases for players.

Launched in January 2025, Soneium operates as a layer-2 blockchain built on Ethereum, using Optimism’s OP Stack. Positioned as the 15th largest layer-2 network by total value locked (TVL), Soneium aims to bring seamless Web3 experiences into everyday applications. The project is led by Sony Block Solutions Labs (SBSL), a collaboration between Sony and Startale Labs, based in Singapore.

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Jun Watanabe, president of Sony Block Solutions Labs, emphasized that integrating LINE’s popular mini-apps into Soneium will enhance Web3 accessibility, paving the way for greater adoption and engagement. This partnership not only boosts blockchain integration in Japan’s tech and gaming sectors but also strengthens the push for mainstream Web3 adoption.

Alexander Stefanov