MARA Holdings Sees Strong Q4 Results, Shifts Strategy Toward AI Infrastructure

MARA Holdings is positioning itself to play a major role in the expanding AI sector, marking a shift from its Bitcoin mining focus.

With its strong Q4 performance in 2024, the company sees the potential for AI to become the next big infrastructure demand, similar to how Cisco thrived during the internet boom.

In the latest quarterly report, MARA highlighted its strategic decision to hold back during the initial wave of AI, focusing instead on AI inference, the stage where AI models apply what they’ve learned independently. This approach sets the firm apart, believing the second wave of AI will offer more opportunities than the first.

MARA’s financials reflect its ongoing success, with the company bringing in $214.4 million in revenue, a significant 16.5% increase over projections. In addition, the firm added 18,146 Bitcoin to its holdings, which now total almost 45,000 BTC, positioning MARA as one of the largest corporate Bitcoin holders.

The company also made impressive strides in its mining operations, seeing a 115% boost in its hashrate and securing more energy capacity to fuel expansion across multiple facilities. These efforts are part of a broader strategy that includes developing micro data centers to reduce reliance on external power grids.

After the announcement, MARA’s stock rose in after-hours trading, a testament to investor confidence in its new direction and solid financial performance.