ConsenSys, known for its work on Ethereum, collaborated with YouGov to survey over 18,000 people across 18 countries on crypto, Web3, and emerging tech trends.
The results reveal shifting global attitudes toward privacy, decentralization, and blockchain technology.
Data privacy emerged as a top priority, with 83% of participants expressing concern. While 93% are aware of cryptocurrencies, only 52% claim a deep understanding. Ownership is booming in emerging markets like Nigeria and South Africa but faces hurdles such as market volatility and scams, with many still seeing crypto as a transformative financial alternative.
Web3 and NFTs are gaining traction but remain misunderstood in many regions. Crypto wallets are now used by 33% of Web3-aware respondents, and NFT interest is especially high in Nigeria, though ownership remains low overall. Blockchain familiarity is strongest in Nigeria and South Africa, reflecting its growing regional prominence.
Most respondents believe centralized Web2 companies hold too much power, with decentralization viewed as a potential solution for social media and banking. ConsenSys interprets these findings as a sign of progress toward a decentralized digital future driven by crypto and blockchain innovation.
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