Crypto.com Announces Extension of Sponsorship Contract with Formula 1

One of the top cryptocurrency exchanges Crypto.com and the most watched race in Europe and Asia, Formula 1, have solidified their relationship with an extended partnership that will now run through 2030.

Building on a collaboration that began in 2021, the renewed agreement underscores the mutual growth and impact both brands have experienced since joining forces.

Formula 1 has witnessed explosive popularity, boasting a cumulative TV audience of 1.5 billion, 750 million global fans, and a social media following of 96 million. In comparison, in 2021 Crypto.com only had about 10 million users which grew to over 100 million – a remarkable surge of 900%.

Crypto.com plans to deliver exclusive fan experiences at various Grands Prix. The exchange will continue to be featured at major races, including the Formula 1 Crypto.com Miami Grand Prix, where the platform has served as the Official Title Partner since 2022.

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Formula 1’s Chief Commercial Officer, Emily Prazer, echoed this enthusiasm, noting that the partnership extension reflects Crypto.com’s long-term commitment to the sport.

The extension also aligns with Crypto.com’s ambitious roadmap for 2025, which aims to transform its platform into a comprehensive hub for digital finance. By combining innovative crypto solutions with the excitement of Formula 1, the partnership promises to reshape the intersection of technology and global sports.

Crypto and Sports

The cryptocurrency landscape has evolved to such a degree that crypto companies are now major sponsors for global sports events. From the FIFA World Cup to UFC, MLB, and beyond, crypto firms have strategically aligned themselves with high-profile sporting events to broaden their reach. Among these companies, Crypto.com has emerged as one of the most prominent players in the sports sponsorship arena, securing numerous high-profile deals.

These partnerships not only elevate the visibility of crypto brands but also help bridge the gap between traditional sports and the growing digital finance sector. As the crypto industry continues to expand, these collaborations will likely play a significant role in shaping the future of both sports and digital finance, creating new opportunities for fan engagement and experience.

Alexander Stefanov