In a recent interview with CEO Today, Apple CEO Tim Cook shared that he has personally held Bitcoin for the past three years as part of his diversified investment approach.
Cook stressed that this decision is entirely personal and unrelated to Apple’s corporate strategy. He clarified that the tech giant has no intention of incorporating cryptocurrencies into its operations, whether through payment systems or corporate investments, in the foreseeable future.
While acknowledging Bitcoin’s potential, Cook noted that Apple is prioritizing its core business areas, such as smartphones, computers, wearables, and related services.
He highlighted the company’s careful approach to emerging technologies, opting to maintain a focus on its established product ecosystem. Although Apple supports cryptocurrency wallets and blockchain applications through its App Store, it has no plans to deepen its involvement in the crypto space.
Unlike firms such as Tesla, which have embraced Bitcoin more openly, Apple’s strategy reflects its emphasis on stability and security—key pillars of its brand identity. Cook’s remarks reveal his personal interest in Bitcoin while reinforcing Apple’s cautious approach to the volatile world of cryptocurrencies.
Connecticut has officially distanced itself from government adoption of digital assets like Bitcoin. On June 30, Governor Ned Lamont signed House Bill 7082 into law, placing sweeping restrictions on how the state and its agencies can engage with cryptocurrencies.
Bitcoin giant Strategy has added another 4,980 BTC to its reserves in a purchase worth approximately $531.9 million, according to Executive Chairman Michael Saylor.
According to renowned market veteran Peter Brandt, trading isn’t the path to prosperity for the vast majority of people.
Charles Edwards, founder and CEO of Capriole Investments, has offered a fresh perspective on Bitcoin’s stalled price movement near the $100,000 mark, despite growing institutional enthusiasm.