Real Estate Giant Plans $300M Bitcoin Purchase

Grant Cardone is adding an entirely new layer to his real-estate empire: a war chest of Bitcoin big enough to rival small hedge funds.

Cardone Capital, already managing more than $5 billion in apartment complexes and office space, disclosed plans to purchase up to 3,000 additional BTC—roughly $300 million at today’s prices. The firm already holds a nine-figure Bitcoin position valued near $100 million; the latest buying spree would lift that stash past $400 million before year-end.

Cardone’s pitch is simple: pair the predictable rental income of bricks-and-mortar properties with the asymmetric upside of the world’s best-known digital asset. His firm owns more than 14,000 rental units and half a million square feet of offices, so the cash flow is there. Now the entrepreneur wants that river of rent to fund an ever-growing BTC reserve—turning depreciating dollars into a store of value he believes will compound far faster than real estate appreciation alone.

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The blueprint is already live in the newly formed 10X Miami River Bitcoin Fund. The vehicle holds a 346-unit waterfront complex in Florida plus $15 million in Bitcoin, and a slice of monthly rent is automatically swapped into more BTC. It’s the firm’s fourth hybrid fund marrying property and crypto, a concept Cardone credits to his brother, who once remarked that recycling rent into Bitcoin could have multiplied $160 million into $3 billion had they started years earlier.

Whether that hindsight math holds up, Cardone’s latest move underscores a broader trend: traditional asset managers are no longer flirting with digital currency—they’re actively folding it into core strategy. For investors who want both steady yield and a shot at exponential gains, Cardone is betting the real-estate-plus-Bitcoin cocktail will prove hard to ignore.