A fresh surge of corporate activity is putting Bitcoin at the center of modern treasury strategy.
In less than a week, between June 16 and 20, over a dozen companies added 12,010 BTC—valued at $1.22 billion—to their balance sheets, signaling that institutional interest is not just growing, but accelerating.
The largest single addition came from Strategy, which scooped up 10,100 BTC in one move. But the story isn’t just about buys. Many of these firms are now actively raising capital solely to acquire Bitcoin. Metaplanet, for instance, issued $210 million in bonds, while Fold is working on a $250 million equity raise. Others, like DDC Enterprise, are planning raises in the hundreds of millions, showing that Bitcoin is quickly becoming a funding priority.
Smaller players are joining in too, with firms like The Smarter Web Company and BD Multimedia allocating millions toward BTC. At the same time, companies are restructuring their leadership teams, bringing in crypto-experienced talent to guide these new strategies.
This burst of activity points to a broader transition: Bitcoin is being treated less as a speculative asset and more like a digital reserve currency. Public announcements, financing deals, and treasury realignments suggest that crypto is moving from the edge of corporate finance into its core.
And it’s not just the private sector. Government adoption is accelerating too—Texas recently became the latest state to create a formal Bitcoin reserve, reinforcing the narrative that BTC is being embraced as a long-term strategic asset across multiple layers of the economy.
With corporate demand rising and supply tightening, the second half of 2025 may bring more than just higher prices—it could redefine how institutions manage value itself.
Corporate adoption of Bitcoin is gaining significant momentum, according to Bitwise Asset Management’s latest Q2 2025 report.
Bitcoin showed a brief bullish reaction to the June U.S. Producer Price Index (PPI) release at 12:30 UTC, but the move quickly lost steam as traders digested the broader implications of the data.
U.S.-listed spot Bitcoin ETFs continue to post strong inflows, recording their ninth consecutive day of net positive investment activity on Tuesday.
Chaitanya Jain, Bitcoin strategy manager at Strategy, has pushed back against online speculation that the company’s fate is tightly bound to the price of Bitcoin.