Here’s How Much Profit Strategy Has Made on Its Bitcoin Holdings

With Bitcoin trading near all-time highs, Strategy’s bold accumulation strategy is delivering eye-popping results.

The firm, led by Chairman Michael Saylor, now holds over 576,000 BTC—an investment that has ballooned into a $21.1 billion unrealized profit.

Having steadily built its position over multiple years, Strategy’s average cost per coin stands at just under $70,000. With Bitcoin recently climbing above $103,000, the firm’s margin has widened dramatically, cementing its status as one of the most successful long-term corporate bets in crypto history.

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Bitcoin Market Patterns Suggest Another Consolidation Phase May Be Near

New data shared by on-chain analyst Maartunn shows just how steep the profit curve has become. Since late 2023, Strategy’s holdings have remained in the green through market fluctuations, with gains accelerating in line with Bitcoin’s recent surge.

The company’s continued buying spree in May, including a recent 7,390 BTC purchase, has only amplified the scale of its position—now totaling $40.18 billion in total investment. But it’s the timing, not just the volume, that has proven crucial.

With the crypto market eyeing further upside, Strategy’s disciplined Bitcoin thesis appears to be paying off in real time. If momentum holds, the firm’s multi-billion-dollar cushion could grow even deeper.

Alexander Stefanov